Salty Tsar was first dreamed up by Co-founders Andy & Jai after initially designing their "All In Live Bait Trap" to make fishing ventures easier and more enjoyable.
After the successful launch of the trap, we were asking ourselves what else could make life easier out on the water. The idea of 'pre-rigged' lures first came about over some cold ones before a big fishing weekend. Imagine how convenient it could be if the lures came ready to go with hooks & rigging.
Now 2 years on, we have a growing range of quality fishing accessories and are stoked to support the fishing community of Australia as well as our internationally 'Salty Tsar' Family.